How Do I Build the Perfectly Optimized Page?
If you're in SEO, you probably hear this question a lot. Sadly, there's no cut and dry answer, but there are sets of best practices we can draw from and sharpen to help get close. In this blog post, I'm going to share our top recommendations for achieving on-page, keyword-targeting "perfection," or, at least, close to it. Some of these are backed by data points, correlation studies and extensive testing while others are simply gut-feelings based on experience. As with all things SEO, we recommend constant testing and refinement, though this knowledge can help you kick-start the process.
HTML Head Tags
- Title - the most important of on-page keyword elements, the page title should preferably employ the keyword term/phrase as the first word(s). In our correlation data studies, the following graph emerged: